Interview with Zoltan Vardy

Zoltan Vardy is the founder of The Launch Code, helping B2B tech founders sell and market to enterprise clients.

When we chatted recently, we discussed all things sales related including:

– how reducing what you offer actually helps out your customer

– how to avoid shiny object syndrome

– the connection between R&D and sales, and taking the voodoo out of sales

– why he’s a goal-setting fanatic

And a lot more.

Recent posts

Founder Negotiation Mistakes That Cost You Deals (and How to Avoid Them)

If a deal only works when you give in, it wasn't a good deal to begin with. For many founders, negotiation feels uncomfortable. Conversations about ...
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How Founders Should Run Discovery Calls That Actually Lead Somewhere

A good discovery call doesn’t end with excitement. It ends with clarity. Many founders approach discovery calls with the best intentions. They know their product, ...
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How Founders Can Run Meetings That Actually Move the Business Forward

A meeting without a decision is just a conversation with a calendar invite. Many founders feel overwhelmed by the number of meetings in their week, ...
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Recent posts

Founder Negotiation Mistakes That Cost You Deals (and How to Avoid Them)

If a deal only works when you give in, it wasn't a good deal to begin with. For many founders, negotiation feels uncomfortable. Conversations about pricing, terms, and ...
Read More →

How Founders Should Run Discovery Calls That Actually Lead Somewhere

A good discovery call doesn’t end with excitement. It ends with clarity. Many founders approach discovery calls with the best intentions. They know their product, understand their market, ...
Read More →

How Founders Can Run Meetings That Actually Move the Business Forward

A meeting without a decision is just a conversation with a calendar invite. Many founders feel overwhelmed by the number of meetings in their week, yet still struggle ...
Read More →

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