Interview with Zoltan Vardy

Zoltan Vardy is the founder of The Launch Code, helping B2B tech founders sell and market to enterprise clients.

When we chatted recently, we discussed all things sales related including:

– how reducing what you offer actually helps out your customer

– how to avoid shiny object syndrome

– the connection between R&D and sales, and taking the voodoo out of sales

– why he’s a goal-setting fanatic

And a lot more.

Recent posts

How Busy Founders Create Sales-Ready Content Without Burning Out

Most founders know content matters, yet it often feels like something they never quite get to, or something that drains energy without clear results. The ...
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Why Most Founder Content Doesn’t Help Sales…and What Does

Founders love creating content that gets attention, but attention alone doesn’t close deals. In B2B, the content that actually supports sales isn’t designed to impress ...
Read More →

These 5 Qualities Will Make You Scale Your Sales Team Quickly

Have these five characteristics in place, so you can scale your sales and marketing team and build your B2B startup faster. Startup founders must lay ...
Read More →

Recent posts

How Busy Founders Create Sales-Ready Content Without Burning Out

Most founders know content matters, yet it often feels like something they never quite get to, or something that drains energy without clear results. The problem isn’t a ...
Read More →

Why Most Founder Content Doesn’t Help Sales…and What Does

Founders love creating content that gets attention, but attention alone doesn’t close deals. In B2B, the content that actually supports sales isn’t designed to impress peers; it’s built ...
Read More →

These 5 Qualities Will Make You Scale Your Sales Team Quickly

Have these five characteristics in place, so you can scale your sales and marketing team and build your B2B startup faster. Startup founders must lay the foundation for ...
Read More →

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