It is better to stop investing in international expansion in these times of business uncertainty.
Especially if the new target market brings you close to 0% of revenue.
Very tempting to have these thoughts right?
Well, wouldn’t you miss the point as a founder if you close yourself off to internationalization?
There are ways to be more cautious about international expansion.
Actually, You can generate 10-15% of your revenue remotely before committing to having local operations
What are your current operations looking like?
Are there ways to switch to remote operations if they are local?
The idea is to cut costs while keeping your efforts on.
Zoltan Vardy, Founder of the Launch Code and Chairman at Antavo tells us more about how to expand globally in times of uncertainty.
What we covered during the episode:
- How to assess cautiously market relevance
- How to get to 10-15% of revenue generated remotely
- How to be efficient at localizing your business
