Follow my outbound sales blueprint to identify the companies that are most likely to be interested in your offer and to contact these prospects and

You need to get the content and the packing of your customer messaging right. Use these six messaging tools and platforms, so your prospects receive

Customer-first messaging is the foundation for getting your prospects to engage with what you’re selling. Implement my 6-step messaging framework, and you’ll get your target

Your product offering must follow some basic principles of packaging and pricing, so you make it easier for your customers to say ‘yes’ to what

To breathe life into your value proposition, you need to package it in a form customers can understand and buy. This is known as your