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Articles, videos and podcasts on B2B sales, marketing and business development

deal or no deal

This dangerous mindset is damaging your business

Getting a fair deal in any business relationship is not guaranteed. Communicate your value, approach discussions with confidence and be prepared to walk away. Otherwise, you risk damaging yourself and your business.

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two friends

The secret to a powerful co-founder partnership

Co-founder partnerships are a critical building block of any successful business. Get it right, and your company will grow on a solid foundation. Get it
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get this one right

Get this one thing right to make your company thrive!

Your business’s value proposition is like its heartbeat. If it’s not clear and consistent, you risk a slow and painful death. In my work with
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banana

What a $120,000 banana teaches us about selling

If you’re like me, you were shocked to read about a transaction conducted this weekend at Art Basel in Miami. Italian artist Maurizio Cattelan sold
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