Use these 4 building blocks to make your inbound marketing blast off!
Apply the right combination of content, calls-to-action, distribution platforms, and promotion tools to boost the effectiveness of your inbound marketing.
Apply the right combination of content, calls-to-action, distribution platforms, and promotion tools to boost the effectiveness of your inbound marketing.
Long-term sales partnerships are created when each side feels like they got a good deal. Follow these four steps to develop win-win partnerships that are built to last.
Build sales partnerships to boost your credibility and access to new customers and markets, so you speed up your revenue growth and international expansion.
Learning to respond to questions from prospects is vital in sales. Follow my three-step process to handle customer objections simply and effectively.
Use my three-step process to define your ideal customer profile, and you’ll focus your sales and marketing activities and grow your revenues faster.
Follow my outbound sales blueprint to identify the companies that are most likely to be interested in your offer and to contact these prospects and acquire them as new clients.
You need to get the content and the packing of your customer messaging right. Use these six messaging tools and platforms, so your prospects receive and engage with your offer.
Customer-first messaging is the foundation for getting your prospects to engage with what you’re selling. Implement my 6-step messaging framework, and you’ll get your target customers to pay attention, and encourage them to take action.
Your product offering must follow some basic principles of packaging and pricing, so you make it easier for your customers to say ‘yes’ to what you’re selling.
To breathe life into your value proposition, you need to package it in a form customers can understand and buy. This is known as your product offering. Creating an engaging product offering starts with selecting the right business model. Here’s a guide to choosing the best one for your startup.
Access my latest articles, videos, and podcasts to help you build a successful global business.
Access my latest articles, videos, and podcasts to help you build a successful global business.