Apply the right combination of content, calls-to-action, distribution platforms, and promotion tools to boost the effectiveness of your inbound marketing.
Long-term sales partnerships are created when each side feels like they got a good deal. Follow these four steps to develop win-win partnerships that are built to last.
Build sales partnerships to boost your credibility and access to new customers and markets, so you speed up your revenue growth and international expansion.
Learning to respond to questions from prospects is vital in sales. Follow my three-step process to handle customer objections simply and effectively.
Use my three-step process to define your ideal customer profile, and you’ll focus your sales and marketing activities and grow your revenues faster.
Follow my outbound sales blueprint to identify the companies that are most likely to be interested in your offer and to contact these prospects and acquire them as new clients.
You need to get the content and the packing of your customer messaging right. Use these six messaging tools and platforms, so your prospects receive and engage with your offer.
Customer-first messaging is the foundation for getting your prospects to engage with what you’re selling. Implement my 6-step messaging framework, and you’ll get your target customers to pay attention, and encourage them to take action.
Your product offering must follow some basic principles of packaging and pricing, so you make it easier for your customers to say ‘yes’ to what you’re selling.
To breathe life into your value proposition, you need to package it in a form customers can understand and buy. This is known as your product offering. Creating an engaging product offering starts with selecting the right business model. Here’s a guide to choosing the best one for your startup.
On this episode of Launch Stories, Yoram Wijngaarde, founder & CEO of global startup data platform Dealroom.co, shares how the “Flywheel Effect” has accelerated startup growth in top-tier European ecosystems like London, Berlin, Paris, and Estonia. You’ll hear about what differentiates the European and US startup investment environments, and how the lack of credible data on startups inspired Yoram to launch his company.
Nenad Marovac is co-founder and managing partner of DN Capital, a leading venture capital and growth investor with 58 exits under his belt, including six IPOs on the London or Frankfurt stock exchanges. He was recently named to Forbes’ “Midas List” – the definite ranking of the top 25 VC investors in Europe and the Middle East. In this episode, you’ll learn the one key skill that leads founders from concept all the way to IPO, why the most successful startups lean on both a strong team and rigorous analysis and what role Nenad’s mother played in his first breakout success – his seed investment in Shazam.
On this episode of Launch Stories, my guest is Stoyan Yankov, productivity and performance coach and co-author of “PERFORM: The Unsexy Truth about (Startup) Success”. You’ll learn how having structures in place helps you build momentum, and why as a founder you need to focus not only on your own performance but on the productivity of your team. You’ll also hear why good planning is like taking a shower, and building positive habits is a key to success.
If you don’t have a clear value proposition you won’t capture your target audience’s attention and won’t attract new customers. Here’s a guide to creating a value proposition for your startup that engages your audience and generates new business.
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