August 10, 2020
Five Tips for Getting a Fair Deal – video
Long-term partnerships are built on a fair and balanced deal, no matter the size or negotiating position of either party.
August 3, 2020
Three tips to build a co-founder partnership that works – Video
In this video, I explain the three most important qualities to look for in a potential co-founder and reveal why the right one is crucial for your success. You'll also learn what questions to ask before moving forward.
July 6, 2020
Avoid the business model trap that kills most startups
Your business model determines how your company makes money. Develop a sustainable and scalable business model to ensure your long-term growth.
June 21, 2020
Are you targeting the right customer problem?
Make sure your value proposition solves the most important and relevant customer problem. Use The Launch Code’s 5-step value proposition discovery process to make certain you hit your mark.
June 15, 2020
Fix your value proposition or die!
Your value proposition tells your customers what you’re selling. If you can’t explain this in less than eight seconds, your company will lose sales. Fix this now, or you’re going out of business.
April 13, 2020
Your Lack of Focus is Killing Your Business!
Nothing is more critical to building a successful business than knowing what to focus your limited time and resources on. Who’s your target customer? What’s your most effective sales action? Which new skill will make your team flourish? Answer these questions correctly and you’ll understand
March 30, 2020
Six Steps to ‘Recode’ Your Business in a Crisis
It’s easy to feel overwhelmed by today’s crisis. It’s even easier to ‘hope’ things will get better. As CEO-Founder, you need to take decisive action: get a clear picture of your business’s financial health, reposition your offering, and implement quick wins so your company is
March 23, 2020
5 Days, 5 Lessons: What ‘Forced Home Office’ Taught Me About Building a Business
My first full week of working from home made me realize that the lessons I learned while adapting to these unusual working conditions could be valuable to anyone who is launching and building a new business.
March 16, 2020
This dangerous mindset is damaging your business
Getting a fair deal in any business relationship is not guaranteed. Communicate your value, approach discussions with confidence and be prepared to walk away. Otherwise, you risk damaging yourself and your business.
March 9, 2020
The secret to a powerful co-founder partnership
Co-founder partnerships are a critical building block of any successful business. Get it right, and your company will grow on a solid foundation. Get it wrong and it could lead to a painful end.