Get this one thing right ZoltanVardy.com blog post

Get this one thing right to make your company thrive!

Your business’s value proposition is like its heartbeat. If it’s not clear and consistent, you risk a slow and painful death. In my work with entrepreneurs on how to build and expand their businesses, the most common issue we focus on is the importance of

What A $120,000 Banana Teaches Us About Selling ZoltanVardy.com blog post 2

What a $120,000 banana teaches us about selling

If you’re like me, you were shocked to read about a transaction conducted this weekend at Art Basel in Miami. Italian artist Maurizio Cattelan sold his ‘artwork’ – a banana purchased from a Miami area supermarket that he secured with duct-tape to a gallery wall