stripes

Your Lack of Focus is Killing Your Business!

Nothing is more critical to building a successful business than knowing what to focus your limited time and resources on. Who’s your target customer? What’s your most effective sales action? Which new skill will make your team flourish? Answer these questions correctly and you’ll understand why focus matters.

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life buoy

Six Steps to ‘Recode’ Your Business in a Crisis

It’s easy to feel overwhelmed by today’s crisis. It’s even easier to ‘hope’ things will get better. As CEO-Founder, you need to take decisive action: get a clear picture of your business’s financial health, reposition your offering, and implement quick wins so your company is still active when the market rebounds.

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get this one right

Get this one thing right to make your company thrive!

Your business’s value proposition is like its heartbeat. If it’s not clear and consistent, you risk a slow and painful death. In my work with entrepreneurs on how to build and expand their businesses, the most common issue we focus on is the importance of defining their company’s value proposition.

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banana

What a $120,000 banana teaches us about selling

If you’re like me, you were shocked to read about a transaction conducted this weekend at Art Basel in Miami. Italian artist Maurizio Cattelan sold his ‘artwork’ – a banana purchased from a Miami area supermarket that he secured with duct-tape to a gallery wall – for a whopping $120,000.

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