As a B2B sales expert, entrepreneur, and former C-suite executive, Zoltan shares practical insights to help B2B startups accelerate revenue growth. Drawing on a 30-year global career and $2 billion in closed B2B deals, he’s now captured his approach in his new book, The Launch Code.
Zoltan Vardy’s new book The Launch Code: Master Founder-Led Sales and Boost Your Startup’s Revenue Growth shatters the myth that “if you build it, they will come.”
It reveals the mindset and strategies founders need to master B2B sales, close high-ticket deals, and grow their businesses.
Through inspiring client stories and a proven, actionable blueprint, you’ll learn how to:
Book Zoltan for your next podcast episode, interview or article and talk about how to break through barriers and accelerate a startup’s growth.
Full Title: B2B Sales Advisor & Founder, The Launch Code
Short Title: Founder, The Launch Code
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Zoltan Vardy is a B2B sales advisor, author and speaker who helps founders accelerate their revenue growth by sharpening their focus and structuring their sales to scale faster.
He’s generated $2 billion in sales over his 30 years as a C-suite executive and entrepreneur and has helped 200+ startups in 26 countries close high-ticket deals using The Launch Code, his proprietary sales framework — also the foundation of his book on founder-led sales.
Zoltan shares The Launch Code through video courses, mentoring, group programs, and workshops, equipping founders with the mindset, strategies and skills to succeed in B2B sales and marketing.
Drawing on his diverse experience, Zoltan blends the discipline of corporate planning with the agility of entrepreneurial execution to support founders in achieving their goals.
As Senior Vice President of Global Sales at NBC Universal International and a regional CEO at Germany’s ProSiebenSat1 Media, he oversaw hundreds of millions in revenue and led teams of over 1,000 employees.
Transitioning into entrepreneurship, he launched multiple media and tech businesses, achieving successful exits as a founder (eEuropeMedia) and investor (Brainient). He currently serves as chairman of Antavo, an enterprise loyalty SaaS technology company.
Born and raised in the United States, Zoltan is now based in London and Budapest, where he empowers entrepreneurs to turn their vision into reality.
Growing a business, developing a product, and securing your first customers is hard work. Many tech-focused founders struggle because they can’t communicate a clear value proposition, lack a targeted way of reaching their ideal clients, and operate in a chaotic, unstructured environment. These challenges prevent startups from scaling their business.
In this episode, Zoltan shares his unique B2B sales blueprint to create a focused offer & message, a structured client acquisition strategy, and a scalable sales organization. Zoltan provides valuable insights for startups seeking to grow their business faster. Get ready for proven lessons gained from generating over $2 billion in sales over a 30-year career in both startup and corporate environments.
Startups often underestimate the time, difficulty, and effort required to scale globally. These challenges include navigating cultural differences and local regulations and establishing a relevant local presence. Startup founders need to understand that to scale globally, especially in the US, they can’t just ’copy and paste’ their home market strategy.
In this episode, Zoltan shares his blueprint for scaling globally, by identifying gaps in a new market and making the adjustments to fill these gaps. He will discuss the importance of focusing your value proposition and go-to-market strategy, as well as show you how to close your first few deals through inbound, outbound, and partnerships. He’ll share tips on identifying the right market, establishing a local presence, setting KPIs, and preparing for the mental and organizational challenges of doing business in an unfamiliar environment.
Early-stage startups have a difficult time selling to corporates because they lack the reach and credibility these prospects expect from their partners. Founders often spend months, even years, trying to penetrate a complex and intimidating corporate wall in the hope that eventually, they will break through. This often leads to wasted time and resources and can threaten the company’s very existence.
In this episode, Zoltan shares his 20 years of experience in buying and selling in the corporate world to help startups understand a big company’s decision-making mindset. He explains how to target the right type of corporates – ‘challengers’ that have a vested interest in testing new ideas. He’ll explain how to build credibility and identify internal champions who can help startups get to ‘yes’ quickly. Get ready for practical and proven tips from someone who has closed $2 billion in sales over his 30-year global career.
Please let us know if you’d like Zoltan to focus on a topic during the interview that is not listed here.
We’re happy to discuss further and deliver value to your audience.
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