Free Value Proposition Video Guide

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A $2 Billion Sales Expert Who Helps Founders Scale Faster

Creating a high-impact value proposition is Module #1 of The Launch Code, a proven B2B sales & marketing blueprint.

Zoltan Vardy is a B2B sales advisor, author and speaker who helps founders accelerate their revenue growth by sharpening their focus and structuring their sales to scale faster.

He’s generated $2 billion in sales over his 30 years as a C-suite executive and entrepreneur and has helped 200+ startups in 26 countries close high-ticket deals using The Launch Code sales framework.

Zoltan has had successful exits as a founder and investor and is chairman of Antavo, an enterprise SaaS company.

Based in London and Budapest, he empowers entrepreneurs to turn their vision into reality.

B2B STARTUP Founders Love this guide

"The Launch Code's pragmatic and results-oriented approach convinced us in just one or two sessions. Our work generated goals, processes, and solutions that we immediately put into practice."

"The Launch Code provided us with a set of practical sales and marketing tools that we started using right away. The results have been amazing.”

"The Launch Code helped us clarify our communication and focus on the right markets and customers. We managed to get 25 new clients in Europe.”

"The Launch Code had a massive impact on our execution and we are just getting started implementing all the great insights, tools and advice. To all B2B founders: check out The Launch Code! I could not imagine doing it without it in our current stage of growth."

"The Launch Code is so well-structured an on point. It just makes things so much easier from the get-go, given all the things that need to be implemented to create recurring and predictable revenues."

“You can’t create your value proposition just by saying it. You have to break it down into steps and build it back up from there. I give this process a 10 out 10.”

“The value proposition module is of the greatest value. I felt there must be a way to translate those complex thoughts in my head into a clear value proposition. You showed me how, and I got great results in a few hours. This is amazing!”

"This process follows a simple, clear structure that leads you to create one sentence that explains what you do, why it's beneficial and for whom. The fact that something can be formulated so simply is a huge value!"

“You can’t create your value proposition just by saying it. You have to break it down into steps and build it back up from there. I give this process a 10 out 10.”