European Bootstrapping Champions — Adam Hajer

Zoltan Vardy is a startup mentor and speaker who helps B2B tech founders sell and market to enterprise clients by applying his sales and marketing blueprint called The Launch Code.

The Launch Code is built on the principles, tools, and techniques Zoltan used to close $2 billion in sales over his 30-year global career as an executive, entrepreneur, and investor.

Zoltan has helped 200+ startups in 25 countries by teaching how to apply The Launch Code via a personal mentoring program, group workshops, and an on-demand, online course.

Zoltan was formerly Sr. Vice President/Global Sales at NBC Universal International and a regional CEO at Germany’s ProSiebenSat1 Media. He helped launch a dozen media, technology, and professional services businesses including eEuropeMedia, Brainient, and Antavo, where he also serves as Chairman.

He was born & raised in the US, graduated from Cornell University, and divided his time between London and Budapest. He tests his personal limits by participating in Spartan Race obstacle course races.

Recent posts

Why Founders Undervalue Their Product (and How to Stop)

Pricing is one of the most uncomfortable decisions founders have to make. You have invested time, money, and energy into building the product, yet you ...
Read More →

What Every Founder Gets Wrong About Sales Rejection

A lost deal is not always a failure. Often, it is feedback about your message, your customer, or your process. But for many founders, sales ...
Read More →

The Founder’s Guide to Customer Conversations That Actually Teach You Something

Most customer conversations fail because founders are looking for confirmation instead of understanding. They often leave customer interviews feeling encouraged. Prospects liked the idea, nodded ...
Read More →

Recent posts

Why Founders Undervalue Their Product (and How to Stop)

Pricing is one of the most uncomfortable decisions founders have to make. You have invested time, money, and energy into building the product, yet you still have to ...
Read More →

What Every Founder Gets Wrong About Sales Rejection

A lost deal is not always a failure. Often, it is feedback about your message, your customer, or your process. But for many founders, sales rejection feels far ...
Read More →

The Founder’s Guide to Customer Conversations That Actually Teach You Something

Most customer conversations fail because founders are looking for confirmation instead of understanding. They often leave customer interviews feeling encouraged. Prospects liked the idea, nodded along, and said ...
Read More →

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