Many founders assume that tracking...
Most founders think product-market fit is something they discover after building. In reality, it is created through continuous conversations with the right customers.
It is tempting to believe that the path to product-market fit starts with building a great product and ends when customers start buying it. But the most successful founders rarely work that way. They use customer conversations to test assumptions, understand real problems, and continuously refine what they offer. In this article, I explain why talking to the right customers can be one of the fastest ways to find product-market fit, and why building more does not necessarily bring you closer to it.
Many founders think of sales as something separate from product development. They believe their job is to build a great solution first, then hand it over to someone else to sell. But in the early stages of a company, sales is much more than a way to generate revenue. It is one of the fastest ways to understand customers, validate assumptions, and build a business that solves real problems.
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