Articles by Zoltan Vardy – B2B Sales & Startup Insights

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Entrepreneurship

Value Proposition

Why Most Founder Content Doesn’t Help Sales…and What Does

Why Most Founder Content Doesn’t Help Sales…and What Does

Founders love creating content that gets attention, but attention alone doesn’t close deals. In B2B, the content that actually supports sales isn’t designed to impress peers; it’s built to reassure buyers, reduce risk, and help decisions move forward. I break down why vanity content stalls pipelines, and what sales-supporting content really looks like when your

These 5 Qualities Will Make You Scale Your Sales Team Quickly

These 5 Qualities Will Make You Scale Your Sales Team Quickly

Have these five characteristics in...

Performance management: how to track your progress and make better decisions

Performance management: how to track your progress and make better decisions

Use performance management to track...

A 5-step planning process guaranteed to help you hit your goals

A 5-step planning process guaranteed to help you hit your goals

It’s easy to get lost...

How to build public relations and live events into a lead generation machine

How to build public relations and live events into a lead generation machine

Use public relations and live...

Use these 4 building blocks to make your inbound marketing blast off!

Use these 4 building blocks to make your inbound marketing blast off!

Apply the right combination of...

How to create win-win partnerships that are built to last

How to create win-win partnerships that are built to last

Long-term sales partnerships are created...

Why Most Founder Content Doesn’t Help Sales…and What Does

Why Most Founder Content Doesn’t Help Sales…and What Does

Founders love creating content that gets attention, but attention alone doesn’t close deals. In B2B, the content that actually supports sales isn’t designed to impress peers; it’s built to reassure buyers, reduce risk, and help decisions move forward. I break down why vanity content stalls pipelines, and what sales-supporting content really looks like when your

5 Steps to Creating a Value Proposition That Sells

5 Steps to Creating a Value Proposition That Sells

If you don’t have a...

Effective execution beats a good idea every time

Effective execution beats a good idea every time

The success of a startup...

How to build public relations and live events into a lead generation machine

How to build public relations and live events into a lead generation machine

Use public relations and live...

Three tips to build a co-founder partnership that works – Video

Three tips to build a co-founder partnership that works – Video

In this video, I explain...

This 7-Step Outbound Sales Blueprint Helps You Close More Deals

This 7-Step Outbound Sales Blueprint Helps You Close More Deals

Follow my outbound sales blueprint...

These 3 types of sales partnerships will speed up your revenue growth

These 3 types of sales partnerships will speed up your revenue growth

Build sales partnerships to boost...

How to create win-win partnerships that are built to last

How to create win-win partnerships that are built to last

Long-term sales partnerships are created...

5 Steps to Fix Your Value Proposition – VIDEO

5 Steps to Fix Your Value Proposition – VIDEO

A clear and powerful value...

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