This week on the EU-Startups Podcast, Marcin Lewandowski interviews Zoltan Vardy, a seasoned B2B sales advisor, author, and speaker with over 30 years of experience in driving revenue growth.
Zoltan has generated $2 billion in sales throughout his career, serving as a C-suite executive at major media companies like NBCUniversal International and ProSiebenSat.1 Media.
He is the creator of The Launch Code, a comprehensive sales and marketing blueprint that has helped over 200 startups across 26 countries close high-ticket deals and scale their businesses.
In this conversation, Zoltan shares insights from his newly published book, The Launch Code, offering practical strategies for startup founders to simplify their sales processes.
Topics include:
– Common pitfalls founders face in sales
– The importance of understanding your ideal customer
– Building a minimum viable sales setup
– Selling with confidence and avoiding time wasters
– Crafting effective value propositions
– The significance of referrals and optimizing sales decks
– The psychology behind pricing strategies
