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The Launch Code: Master Founder-Led Sales and Boost Your Startup’s Revenue Growth
This book shatters the myth that “if you build it, they will come.”
It reveals the mindset and strategies founders need to master B2B sales, close high-ticket deals, and grow their businesses.
Through inspiring client stories and a proven, actionable blueprint, you’ll learn how to:
Read The Launch Code to break through your barriers and accelerate your startup’s growth.
Zoltan Vardy is a B2B sales advisor, author and speaker who helps founders accelerate their revenue growth by sharpening their focus and structuring their sales to scale faster.
He’s generated $2 billion in sales over his 30 years as a C-suite executive and entrepreneur and has helped 200+ startups in 26 countries close high-ticket deals using The Launch Code sales framework.
Zoltan has had successful exits as a founder and investor and is chairman of Antavo, an enterprise SaaS company.
Based in London and Budapest, he empowers entrepreneurs to turn their vision into reality.
Discover how a ground-breaking startup wowed the Queen of England but failed to scale, highlighting the importance of mastering sales. Learn why founders avoid selling and how I overcame my fears to close $2 billion in B2B deals.
Understand why embracing sales is a process and finding product-market fit takes time. While selling is painful at first, client wins replace anxiety and build your confidence and skills.
Grasp why focusing on solving customer problems is the foundation of successful selling. Learn how to define a specific problem and niche to transform your offering into a “must-have” solution.
Define the problem you solve, your target audience, and why they should choose you. Craft a compelling value proposition and communicate it effectively through the right tools and platforms.
Learn how to streamline your client acquisition process by identifying your ideal customer. Explore and test three key strategies: outbound sales, partnerships, and inbound marketing.
Master scaling operations by setting goals, tracking performance, and making data-driven decisions. Build a capable team to handle key functions, enabling you to focus on growth and scalability.
Get practical advice for overcoming common obstacles and managing special situations, like selling to enterprises or expanding internationally, as you apply these sales and marketing strategies.
Adopt two exercises to implement The Launch Code: the Destination Plan to envision your business goals, and the Blast Off! Blueprint to focus on the actions needed for growth.
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