Focused Offers, Structured Processes, and Executing Targets: Zoltan Vardy and The Launch Code

US-born and London-based Zoltan Vardy has closed more than $2 billion in sales over the last 30 years, mainly in the TV industry and for hi-tech, entrepreneurial, B2B startups in over 25 countries. He joins us today to share his process for generating recurring revenues and scaling sales globally by applying his sales and marketing blueprint called The Launch Code. Zoltan’s business development approach is built on focusing your offer and message, creating a structured sales process, and executing based on targets.

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The Founder Sales Trap: When Your Growth Depends Too Much on You

Many founders assume that tracking more numbers will give them greater control over growth. Dashboards become increasingly detailed, reports grow longer, and new metrics are ...
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Why Founders Undervalue Their Product (and How to Stop)

Pricing is one of the most uncomfortable decisions founders have to make. You have invested time, money, and energy into building the product, yet you ...
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Recent posts

The Founder Sales Trap: When Your Growth Depends Too Much on You

Many founders assume that tracking more numbers will give them greater control over growth. Dashboards become increasingly detailed, reports grow longer, and new metrics are added every month. ...
Read More →

Why Founders Undervalue Their Product (and How to Stop)

Pricing is one of the most uncomfortable decisions founders have to make. You have invested time, money, and energy into building the product, yet you still have to ...
Read More →

What Every Founder Gets Wrong About Sales Rejection

A lost deal is not always a failure. Often, it is feedback about your message, your customer, or your process. But for many founders, sales rejection feels far ...
Read More →

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