Sales Will Make or Break Your Startup | Zoltan Vardy speaker at How to Web Conference

Zoltan Vardy — speaker at How to Web 2025 — shares the real truth about startup sales. No fluff, just real insights from someone who’s sold over $2 billion worth of deals and helped hundreds of founders build sales systems that actually work.

In this episode:

  • How to sell without manipulating
  • Why your product doesn’t matter (until you solve a real problem)
  • What early-stage founders get wrong about enterprise sales
  • How to build trust when no one knows your name
  • Why “Done is better than perfect” applies to sales too

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The Founder Sales Trap: When Your Growth Depends Too Much on You

Many founders assume that tracking more numbers will give them greater control over growth. Dashboards become increasingly detailed, reports grow longer, and new metrics are ...
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Why Founders Undervalue Their Product (and How to Stop)

Pricing is one of the most uncomfortable decisions founders have to make. You have invested time, money, and energy into building the product, yet you ...
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Recent posts

The Founder Sales Trap: When Your Growth Depends Too Much on You

Many founders assume that tracking more numbers will give them greater control over growth. Dashboards become increasingly detailed, reports grow longer, and new metrics are added every month. ...
Read More →

Why Founders Undervalue Their Product (and How to Stop)

Pricing is one of the most uncomfortable decisions founders have to make. You have invested time, money, and energy into building the product, yet you still have to ...
Read More →

What Every Founder Gets Wrong About Sales Rejection

A lost deal is not always a failure. Often, it is feedback about your message, your customer, or your process. But for many founders, sales rejection feels far ...
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