The Pursuit of Scrappiness – Uldis Teraudkalns & Janis Zeps

Zoltan Vardy is a startup mentor, trainer, and speaker who helps B2B tech founders build recurring revenue and scale their sales globally with his Launch Code consultancy. Zoltan has closed over 2 billion dollars in sales over his 30-year global career as an executive, entrepreneur, and investor. He is a former Sr. Vice President/Global Sales at NBC Universal International and has also served as regional CEO at Germany’s ProSiebenSat.1 Media.

In this episode we talk about:

  • Sales fundamentals for startups
  • Selling to enterprise clients
  • How to define your value proposition
  • Hiring first sales exec in a startup
  • Productivity tip

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Recent posts

The Sales Metrics Every Founder Should Actually Track

Many founders assume that tracking more numbers will give them greater control over growth. Dashboards become increasingly detailed, reports grow longer, and new metrics are added every month. ...
Read More →

Why Every Founder Needs to Become a Better Salesperson

Many founders think of sales as something separate from product development. They believe their job is to build a great solution first, then hand it over to someone ...
Read More →

Founder Negotiation Mistakes That Cost You Deals (and How to Avoid Them)

If a deal only works when you give in, it wasn't a good deal to begin with. For many founders, negotiation feels uncomfortable. Conversations about pricing, terms, and ...
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