The Pursuit of Scrappiness – Uldis Teraudkalns & Janis Zeps

Zoltan Vardy is a startup mentor, trainer, and speaker who helps B2B tech founders build recurring revenue and scale their sales globally with his Launch Code consultancy. Zoltan has closed over 2 billion dollars in sales over his 30-year global career as an executive, entrepreneur, and investor. He is a former Sr. Vice President/Global Sales at NBC Universal International and has also served as regional CEO at Germany’s ProSiebenSat.1 Media.

In this episode we talk about:

  • Sales fundamentals for startups
  • Selling to enterprise clients
  • How to define your value proposition
  • Hiring first sales exec in a startup
  • Productivity tip

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The Founder Sales Trap: When Your Growth Depends Too Much on You

Many founders assume that tracking more numbers will give them greater control over growth. Dashboards become increasingly detailed, reports grow longer, and new metrics are ...
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Why Founders Undervalue Their Product (and How to Stop)

Pricing is one of the most uncomfortable decisions founders have to make. You have invested time, money, and energy into building the product, yet you ...
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Recent posts

The Founder Sales Trap: When Your Growth Depends Too Much on You

Many founders assume that tracking more numbers will give them greater control over growth. Dashboards become increasingly detailed, reports grow longer, and new metrics are added every month. ...
Read More →

Why Founders Undervalue Their Product (and How to Stop)

Pricing is one of the most uncomfortable decisions founders have to make. You have invested time, money, and energy into building the product, yet you still have to ...
Read More →

What Every Founder Gets Wrong About Sales Rejection

A lost deal is not always a failure. Often, it is feedback about your message, your customer, or your process. But for many founders, sales rejection feels far ...
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