The Launch Code Blog & Podcast

Julien Coustaury, Founding Partner of Fil Rouge Capital

On this episode of L(a)unch Stories, you’ll hear from Julien Coustaury, Founding Partner of Fil Rouge Capital – about how he became an entrepreneur and investor after building international mobile companies, and how this experience changed his mindset.

You’ll also learn what he looks for in a startup team when making an investment. Finally, you’ll hear how Julien met Steve Jobs, Mark Zuckerberg and Brian Chesky, and what role culture plays in building a successful global business.

5 Steps to Fix Your Value Proposition – VIDEO

A clear and powerful value proposition not only helps you communicate more clearly and close more deals, it also ensures the long-term prosperity of your business. Check out my 5-step process to creating a single-sentence value proposition that explains what your business does and why your target customer should care – in eight seconds flat.

Create a product offering that makes it easy for customers to say ‘yes’

Your product or service must not only align with your value proposition and customer’s needs, but you must package it into a product offering that your target audience can understand and buy.

Effective execution beats a good idea every time

The success of a startup depends 5% on the idea, and 95% on its effective execution. Use the Circle of Agility to create execution momentum and boost your chances of building a successful business.

Communicate with impact or risk being ignored

High impact communication is critical to connect with potential customers and business partners. Use my framework to structure your message and package it in a consistent brand image and identity.

Your Action Plan Turns ‘Dreaming’ into ‘Doing’

An action plan helps you focus your efforts and deliver better results more quickly. Follow my action plan framework and create a direct line between your preferred result and every action that you take.

Destination planning: Build the business you dream about

Destination planning is a simple tool to help you build the business you always imagined. Identify your Greater Purpose and Desired Outcome, and you’ll know what steps to follow on your path to success.

The sexy model every startup is after

Your business model determines how your company makes money. Develop a sustainable and scalable business model to ensure your long-term growth.

The Launch Code - Sexy business model preview

The sexy model every startup is after – video

Business models may not be as sexy as Instagram models, but they are far more critical to building a successful business. Having a sustainable business model is what ensures your startup makes money and will not just survive but thrive in the long term.

Crisis management: Hope is not a strategy! – VIDEO

Zoltan Vardy here, Founder and CEO of The Launch Code, and in this video I’m going to talk to you about how to manage your business in a crisis.

Sign up and ‘blast off!’