The sexy model every startup is after – video

The Launch Code - Sexy business model preview

Business models may not be as sexy as Instagram models, but they are far more critical to building a successful business. Having a sustainable business model is what ensures your startup makes money and will not just survive but thrive in the long term.


Use the Power of Focus to Build Your Business – video

Power of Focus

Knowing where to focus is the single most important factor in accelerating your business growth.In my newest video, I want to talk to you about the Power of Focus and I am going to give you a really clear 5 step process, that shows you how you can find your focus in any circumstances.


Are you targeting the right customer problem?


Make sure your value proposition solves the most important and relevant customer problem. Use The Launch Code’s 5-step value proposition discovery process to make certain you hit your mark.


Fix your value proposition or die!

heartbeat hun

Your value proposition tells your customers what you’re selling. If you can’t explain this in less than eight seconds, your company will lose sales. Fix this now, or you’re going out of business.


Your Lack of Focus is Killing Your Business!


Nothing is more critical to building a successful business than knowing what to focus your limited time and resources on. Who’s your target customer? What’s your most effective sales action? Which new skill will make your team flourish? Answer these questions correctly and you’ll understand why focus matters.


Six Steps to ‘Recode’ Your Business in a Crisis

life buoy

It’s easy to feel overwhelmed by today’s crisis. It’s even easier to ‘hope’ things will get better. As CEO-Founder, you need to take decisive action: get a clear picture of your business’s financial health, reposition your offering, and implement quick wins so your company is still active when the market rebounds.